Brain hack My brain has been hacked! Even your brain! Can you accept it? But this is what is constantly happening to us Brain hack. All the products that we are constantly buying, liking or believing in, or the restaurants we are eating at or the places we are going to more and more, are basically done by us.
Can’t believe it? Let me give you an example.
Many years ago there was a battle between Coca-Cola and Pepsi, a battle of popularity and taste!
Where a test called a blind test is performed on a group of people Brain hack. They are fed Coca-Cola and Pepsi periodically, but are not told when they are eating.
When asked about their favorite drink, everyone prefers Pepsi. But when the names are revealed later, about one-third of them change.
And they chose Coca-Cola.
What is the reason for this?
The reason is the emotional attachment of the people of that time to Coca-Cola.
Now the question is, why do these things happen to us?
The reason is the limbic system of our brain. The limbic system is our emotional brain.
Needless to say, what we’ve been talking about Brain hack for so long is “neuro-marketing.” The combination of neuroscience and marketing is the birth of neuro marketing. Where marketing functions are conducted through scientific analysis of people’s reaction to different features of the product, such as placement, packaging, color, price.
So far today! In the next episode we will try to go deeper into Neuro Marketing.